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About Us

CallTower

LevelUp Leads ran sales development and lead generation campaigns which focused on Cold Calling, with Email and LinkedIn campaigns layered on top to build pipeline and schedule more qualified meetings.
37

Meetings

661

Conversations

100%

KPI Performance

Website:

calltower.com

Industry:

Telecommunications

Type:

Cloud Communications

About
the Company:

CallTower is at the forefront of transforming global communication, redefining how businesses connect and collaborate across the globe. Since 2002, CallTower has grown into a global leader in enterprise-class cloud communications and collaboration solutions, empowering businesses to thrive in the digital age.

Leveraging advanced technologies like Microsoft Teams Operator Connect, Direct Routing and GCC High Teams Direct Routing, Webex by Cisco, Zoom Phone, and AI-powered contact center solutions, CallTower delivers seamless and reliable connectivity tailored to the unique needs of enterprises worldwide. CallTower empowers business communications by integrating features like one-click failover, advanced analytics, seamless CRM integration, and AI – redefining operational efficiency.

With a vision focused on innovation and a commitment to excellence, CallTower continues to advance cloud communications, empowering businesses across the globe to achieve unparalleled success.

Client’s challenges:

  • Expansion of Their Partner Program
  • Creating More Pipeline For Their AE Team
  • Finding Quality Contact Data at Scale
  • Experimental Sales Approach Requiring Volume

How it worked:

Right out of the gate, we segmented outreach for CallTower into four different title groups. That simple move made it easier to identify the titles most receptive to their solutions. This clear segmentation paid off early, with campaigns gaining traction almost immediately.

One of the biggest reasons this engagement has been successful is the constant communication with the CallTower team, which has created a strong feedback loop. It has made it easier to understand their product, sharpen our messaging, and educate callers. Because of that, the calls felt natural, the messaging landed, and we’ve kept a solid 65% show rate – booking 37 meetings in just 8 weeks.

At first, the focus was all about growing their Partner Program and filling up the AE team’s pipeline. Once we showed we could make that work, the engagement has now grown to include targeting for direct sales as well as their UK Partner Program.

Results:

LevelUp Leads scheduled 37 meetings for CallTower through our Cold Calling campaign. We’ve met the initial expectations set for this client and they’ve logically added a 3rd SDR to drive more meetings for their sales team.

37
Meetings
42,320
Dials
2951
Connects
661
Conversations

37 Meetings from 661 Conversations

5.60%
Meeting Rate
100%
KPI Performance
Brian Groves
Brian GrovesBrian Groves VP of Marketing / Independent Consultant
LevelUp is a reliable, involved, and thoughtful partner in the lead generation process. They ask detailed questions about the target audience and the goals of each campaign and then fine-tune the process to achieve the desired results (target audience research, campaign planning, creating name recognition, awareness, impressions, and leads). I not only recommend the LevelUp team - I have hired them twice (once in 2018, and again in 2022).
Amir Reiter
Amir ReiterCEO, CloudTask
I wanted to see what the quality was like and after reviewing a short sample list and comparing the data, it’s clear that human validated leads are the best option. The LevelUp team built out a custom contact list and also added in custom fields we had asked for. They were professional and I’ve actually already given them some referrals myself.
Ryan Abramson
Ryan AbramsonVP of Sales, TryNow
Data and leads are a mission critical element of our business and having someone we trust like John and his team is invaluable. What I love most is how communicative and open to feedback he is. All around great service.
Sean Barbera
Sean BarberaMarketing Director, Navigator Business Solutions
LevelUpLeads has allowed us to enhance our outbound marketing efforts by providing curated contact lists and layering efficient email outreach into our demand-generation programs. As a result, we have been able to broaden our reach and amplify our activity without the need to increase our team size.
Uli Dendy
Uli DendyCEO, TrueLanguage
TrueLanguage has been working with John Karsant of LevelUpLeads since early 2021. Since that time, John has collaborated closely with us to assist us with our business development efforts. He has been wonderfully proactive in his continuous evaluation of our processes and in the implementation of improvements to those processes. He has been most pleasant to work with and has continually demonstrated his readiness to go above and beyond. We recommend him for anyone who is looking to take their business development efforts to the next level.
Heather Ballachey
Heather BallacheyDirector of Marketing, Exponent Partners
The team at LevelUp Leads reached out at a time when we were trying to increase our marketing database with a very specific and niche target audience. I have found them to be highly professional, great communicators, and they always deliver on time.
Chris Sparks
Chris SparksFounder and CEO, The Forcing Function
The LevelUp Leads team does top quality work. They saved me time and took the weight off my shoulders by finding and validating all the leads my team needed.
Matthew Ramsey
Matthew RamseyPresident, Terralogic Solutions
“LevelUp Leads' project management is excellent. They are well-versed in working on short timelines, overcoming obstacles, and aligning with our company culture. They are personable, committed, available, and communicative, making them an invaluable partner in our growth strategy.”

Success with
LevelUp Leads

LevelUp Leads acts as an extended part of your team to run outbound Email, LinkedIn or Cold Call campaigns to generate new opportunities for you. We do the hard part, you just need to move the interested leads through your sales process.

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