LevelUp Leads has been a BBB Accredited Business since October 27, 2026, and holds an A+ rating from the Better Business Bureau.
We already had the A+ when we applied. Accreditation came after BBB reviewed our business against its eight Standards for Trust. The rating reflects how we have treated customers so far. Accreditation is a commitment about how we keep operating, and BBB checks that we do.
That matters when you choose an outbound partner. An agency like ours contacts your prospects under your brand and reports the numbers your pipeline depends on. BBB accreditation gives you an independent way to check who you are working with.
Our BBB Profile at a Glance
| BBB status | BBB Accredited Business |
| Accredited since | October 27, 2026 |
| BBB rating | A+ |
| In business since | April 14, 2021 |
| Founder and CEO | John Karsant |
| Location | Laguna Beach, California |
| Phone | (832) 956-1598 |
| BBB categories | Digital Marketing; Sales Lead Generation; Appointment Setting Service |
See the full record on our BBB Business Profile.
What BBB Accreditation Involves
BBB accredits only businesses that apply, pass a review against its Standards for Trust, and agree to ongoing monitoring. BBB monitors accredited businesses and can revoke accreditation when one stops meeting the standards. Accredited businesses also pay annual dues.
To be eligible, a business must meet BBB’s eligibility requirements:
- Have actively sold products or services for at least six months. We have operated since April 2021.
- Hold all required competency and trade licenses.
- Keep at least a B rating at headquarters and company-owned locations. We hold an A+.
- Be free of significant government action showing a failure to support BBB’s ethical principles.
The eight Standards for Trust, applied to outbound
Every accredited business commits to BBB’s eight Standards for Trust. Here is what each one means for an outbound sales agency.
| Standard | What BBB requires | What it means in outbound |
|---|---|---|
| Build trust | Keep a solid track record in the marketplace | A history of delivered campaigns that clients can verify |
| Advertise honestly | Follow legal and ethical advertising and sales practices | No inflated promises about meetings or pipeline when we sell our services |
| Tell the truth | Represent services accurately and disclose material terms | Clear scope, pricing and contract terms before you sign |
| Be transparent | Identify the business’s nature, location and ownership | You know who we are, where we are and who runs the company |
| Honor promises | Fulfill contracts, commitments and representations | Delivering the activity and KPIs agreed in the contract |
| Be responsive | Address disputes promptly and in good faith | Handling any client concern quickly and in good faith |
| Safeguard privacy | Protect customer data and respect contact preferences | Careful handling of client and prospect data, and honoring opt-outs |
| Embody integrity | Conduct all dealings in good faith | Representing your brand to prospects the way you would |
BBB does not endorse businesses. Accreditation means a business meets BBB’s standards and is monitored against them. It is not a recommendation of any particular service.
A+ rating and accreditation are two different things
Plenty of businesses hold an A+ without being accredited, so having both is a stronger signal. BBB confirms that a business does not have to be accredited to have an A+ rating.
| BBB rating | BBB accreditation | |
|---|---|---|
| What it is | BBB’s opinion of how a business is likely to treat its customers | A commitment to meet BBB’s Standards for Trust |
| Who has one | Any business with a BBB profile | Only businesses that apply and pass BBB’s review |
| Cost to the business | None | Annual dues |
| Ongoing checks | Updated as BBB’s information changes | BBB monitors compliance and can revoke it |
| LevelUp Leads | A+ | Accredited since October 27, 2026 |
How to check our BBB status
- Open our BBB Business Profile, or search “LevelUp Leads” on bbb.org and pick the Laguna Beach, CA listing.
- Check that the listing is LevelUp Leads in Laguna Beach, CA.
- Look for “BBB Accredited Business” and the A+ rating at the top of the profile.
What Clients and Reviewers Say
Our BBB record lines up with what clients report on independent review sites.
| Source | Rating |
|---|---|
| BBB | A+, Accredited Business since October 27, 2026 |
| Clutch | 5.0 across 61 reviews, Premier Verified |
| G2 | 5.0 across 50 reviews |
Some of the results we have published with clients:
| Client | Result |
|---|---|
| Ammann | $30M in qualified pipeline from 5,530 dials |
| Site 20/20 | 240 meetings from 77,135 dials |
| CoreVest | 224 meetings and $10M+ in pipeline |
| Zontec | 81 meetings, 150% of KPI |
| Vodafone | 30 meetings, 110% of KPI |
Read them all on our case studies page.
About LevelUp Leads
LevelUp Leads is a B2B outbound sales development agency based in Laguna Beach, California, founded in 2021 by John Karsant. We run outsourced SDR programs that book qualified sales meetings for B2B companies.
- Founder and CEO: John Karsant, with more than 10 years in outbound sales and lead generation
- Services: outsourced SDR, fractional SDR, appointment setting, cold calling, email outreach, LinkedIn outreach, list building and GTM strategy and engineering
- Industries: SaaS, AI and machine learning, IT and MSPs, cybersecurity, fintech, healthcare, telecom, industrial and manufacturing, energy and solar, real estate, and HR and staffing
- Scale: 5,100+ meetings booked per year and 1,000+ clients served
- Clients include: Siemens, Vodafone, Cushman & Wakefield, Northwestern Mutual, TDK, Boston Dynamics, Hootsuite and Rackspace
FAQ
Yes. LevelUp Leads has been a BBB Accredited Business since October 27, 2026.
