In this episode of Prospecting Pros, John sits down with Aaron Norris, former AWS enterprise AE turned coach and advisor. Aaron shares how becoming a dad during lockdown reshaped his career, pushing him to design success that never costs family time. He unpacks the core idea behind his book: build a career that creates value for you, your customers, and your company at the same time.
Aaron takes us inside Amazon’s culture, where the talent bar is sky high and learning never stops. He credits team wins over hero selling, and explains why leaving a marquee brand to go solo was both freeing and scary. The conversation touches on how AWS changed what sellers could impact, the self-serve approach to training, and why focus beats trying to master everything. If you want enterprise-level results without sacrificing what matters most, this episode gives a real playbook.
