In this episode of Prospecting Pros, hosts John and Chris interview Michael Sanchez, a sales training consultant at Growth Genie. Michael shares how he went from door-to-door sales to becoming VP of Sales at Cloud Task, which grew from 25 to over 400 employees during the pandemic as companies pivoted to working remotely.
Now at Growth Genie, Michael shares how he’s been helping sales teams with over 5 reps improve their conversion rates. He also shares some of the common sales team issues he comes across.
Michael talks about how important targeted outreach campaigns are to specific industries and personas rather than generic blasts. He also notes how many established companies even with their polished appearances, still lack basic sales infrastructure.
When it comes to team performance, Michael shares the approach he takes to building camaraderie within the team.
