In this episode of the Surfing Sales podcast, hosts Scott Leese and Richard Harris chat with John Karsant, founder of LevelUp Leads, an appointment-setting agency, nearing its fourth year in business.
John shares how cold calling is driving 80-90% of their results despite the skepticism around it, noting that it provides feedback right away compared to emails and LinkedIn messages that can be more easily-ignored.
He reveals some of the tools LevelUp uses that’s helping their SDRs succeed. While also sharing some tips that have helped the company stand out in a crowded market.
Perhaps most insightfully, John attributes much of his success to his straightforward approach: “I’m a shitty liar,” he admits, explaining that being honest with prospects simply works better than following aggressive scripts. He also shared one approach LevelUp uses to diagnose campaigns when they underperform.
