In this episode of “The Pipeline Pioneers,” host Manoj chats with John Karsant, founder of LevelUp Leads, about defining your ideal customer profile (ICP) and allocating resources across marketing channels.
John talks us through his journey from tennis coach to solar lead generation before starting his own sales development agency, LevelUp Leads which now serves about 50 clients with 50 team members.
He explains how much focus service businesses that depend on sales to drive growth should have. John also notes a market trend toward investing more in brand and social presence, as standing out from the competition is much harder these days.
