In this episode of Prospecting Pros, John and Chris sit down with Mike Simmons, founder of Catalyst. Mike never planned on a career in sales, but his journey through operations and customer success eventually gave him the stability and drive to launch his own business.
Mike talks about how Catalyst helps family-run manufacturing companies that have stalled in growth by stripping things back to basics. His approach relies on asking the right questions, focusing on what’s working, and testing new ideas in small groups before scaling.
He also opens up about working with his son, who recently joined as an SDR, and how they use testing and curiosity to build outbound strategies. The conversation touches on the power of keeping messaging simple, the value of community groups like Pavilion, and how leaders can create space for learning and growth.
