From SDR Grind to Messy Growth – Ep. 22

In this episode, Will Martin interviews John Karsant, founder and CEO of LevelUp Leads, about all things outbound sales. They discuss the challenges of outbound sales for SMBs, the importance of defining the ideal customer profile (ICP), and the common mistakes companies make in their outbound efforts. They also touch on the tech stack and data tools used in outbound sales, as well as the importance of effective copywriting and strategy in cold outreach. In this conversation, John Karsant discusses the effectiveness of different outbound channels, with a focus on cold calling and email. He emphasizes the importance of instant feedback and the ability to make adjustments quickly when using cold calling. He also mentions the value of conferences and events in generating leads. John shares his strategies for approaching different industries and highlights the significance of having case studies and a proven track record of success. He discusses the importance of hiring skilled SDRs and providing them with better training and compensation. Finally, he mentions the need for continuous improvement and adaptation in the outbound industry.

Watch this episode of B2B Pipeline Pioneers In this episode of B2B Pipeline Pioneers, we sit down with John Karsant, Founder & CEO of LevelUp Leads, a B2B sales development agency specializing in helping small to mid-sized businesses overcome prospecting challenges. John shares his journey from eight years in lead generation to launching LevelUp Leads in 2021. He discusses how his agency acts as an extension of their clients’ teams, sourcing new contacts and running outbound email, LinkedIn, and cold call campaigns to fill pipelines and keep sales teams focused on closing deals. We dive deep into: How to define your Ideal Customer Profile (ICP) and why it’s critical for growth The importance of leveraging sales, marketing, and branding to stand out in competitive markets Strategies for small to mid-sized businesses to maximize prospecting efforts despite limited bandwidth If you’re looking to refine your ICP, build a stronger pipeline, and learn actionable tips to generate more meetings, this episode is packed with insights from a seasoned expert. Tune in and learn how to level up your sales development!

Josh sits down with John Karsant, the mastermind behind LevelUp Leads, to explore how to define your Ideal Customer Profile (ICP) and turn it into real sales success. 💼✨

From the resurgence of cold calling 📞 to creating human-to-human connections 🤝, John shares how his team at LevelUp Leads helps small and midsize businesses level up their prospecting game. Plus, Josh reveals his personal experience with over 2,000 conversations and how you can achieve 100% inbound marketing success without spam, ads, or hard selling. 🌟