In this podcast interview, LevelUp Leads founder John Karsant reveals how his 50-person sales development agency uses technology to drive results. He shares some of the tools they’re using internally to drive results.
John shares that despite technological advances, cold calling remains their most effective channel alongside why it trumps both email or LinkedIn messages.
He also mentions the key trait he looks for when hiring SDRs, alongside some of the tips that have been helpful in retaining team energy in a 27-person SDR team.
John emphasizes that outbound should be part of a broader strategy, noting that the best clients have unique product offerings that stand out in the market, making the SDR’s job significantly easier.
