In this chat with host Josh, LevelUp Leads founder John Karsant shares insights on what actually works in prospecting these days. John explains that while email was the dominant channel five years ago, cold calling has made a resurgence as email inboxes have become saturated.
John doesn’t sugarcoat what makes outbound difficult, sharing his thoughts on why companies fail. John shares that LevelUp’s role isn’t to close deals but to generate interest and set qualified meetings for clients. He also shares the secret behind their most successful clients.
For companies considering outsourced lead generation, John advises patience – giving campaigns 4-6 months to prove out results, and being open to adjustments along the way.
