In this episode of Prospecting Pros, hosts John and Chris chat with Arely Brattin, Sales Development Manager at Orum. Arely shares her journey from inbound rep at ZoomInfo to leading Orum’s entire sales development program, managing six reps across commercial, enterprise, and strategic accounts.
She also reveals three things that make certain SDR candidates stand out from others during hiring. Arely shares how 90% of Orum’s meetings come from phone calls, with LinkedIn as a strong secondary channel, while emails prove less effective.
She talks about the importance of robust onboarding programs, explaining that even talented hires will fail without the right setup and training. Arely also shares her thoughts on connection rates,data quality, and why former athletes and teachers tend to crush it in sales roles.
