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How to Make B2B Outbound Work in 2024, John & Will – Founder

About Episode:

In this episode of the Founder Video Podcast, host Will Martin interviews John Karsant, founder of LevelUp Leads. John shares how his outbound agency has evolved to serve 50 clients with a team of 50 people. 

He explains while email response rates have dipped over the last few years and why cold calling is becoming a more effective channel.

John identifies some common outbound mistakes. For cold emails, he recommends keeping them under 75 words, avoiding links and images, and using relevant subject lines. He also reveals what the LevelUp’s tech stack currently looks like alongside advice on how to improve results.

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Recent Episodes:

All Episodes Page
Door Knocking, Grit & B2B Sales Mastery | Jason Bay on Coaching Top Teams – Ep. 22
In this episode of Prospecting Pros, hosts John and Chris chat with Arely Brattin, Sales Development Manager at Orum. Arely shares her journey from inbound rep at ZoomInfo to leading Orum's entire sales development program, managing six reps across commercial, enterprise, and strategic accounts.
Listen Now
Winning Big Without Burning Out – Ep. 21
In this episode of Prospecting Pros, hosts John and Chris chat with Arely Brattin, Sales Development Manager at Orum. Arely shares her journey from inbound rep at ZoomInfo to leading Orum's entire sales development program, managing six reps across commercial, enterprise, and strategic accounts.
Listen Now
Door Knocking, Grit & B2B Sales Mastery | Jason Bay on Coaching Top Teams – Ep. 20
In this episode of Prospecting Pros, hosts John and Chris chat with Arely Brattin, Sales Development Manager at Orum. Arely shares her journey from inbound rep at ZoomInfo to leading Orum's entire sales development program, managing six reps across commercial, enterprise, and strategic accounts.
Listen Now
Building From Zero With Scott Lease – Ep. 19
In this episode of Prospecting Pros, hosts John and Chris chat with Arely Brattin, Sales Development Manager at Orum. Arely shares her journey from inbound rep at ZoomInfo to leading Orum's entire sales development program, managing six reps across commercial, enterprise, and strategic accounts.
Listen Now
Building Systems That Scale – Ep. 18
In this episode of Prospecting Pros, hosts John and Chris chat with Arely Brattin, Sales Development Manager at Orum. Arely shares her journey from inbound rep at ZoomInfo to leading Orum's entire sales development program, managing six reps across commercial, enterprise, and strategic accounts.
Listen Now
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