How to avoid hiring the wrong SDRs – with Patrick Joyce – Ep. 01

About Episode:

On this first episode of Prospecting Pros, host John Karsant chats with Patrick Joyce, Global Head of Accounts and Strategy at LevelUp Leads. Patrick talks about his journey from teaching high school math to sales development leader, with struggles like working on a garbage truck while finishing college building the grit that helped him succeed as an SDR.

He talks about what it’s like managing a 25-person SDR team and why he looks for resilience over experience when hiring. His strategies for keeping SDRs motivated and creating a culture where wins get celebrated.

Patrick points out the impact of brand recognition in outbound success, and how calling from a known company makes a difference. While AI tools help with efficiency, he believes the human element still stands out. He also offers SDRs advice on how they can stand out in this new tech era.

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