In this episode of Prospecting Pros, host John Karsant chats with James Hanzimanolis, who talks us through his journey from outbound sales at phone dialer company PhoneBurner to becoming “The Mike Tyson of Ghostwriting.”
After a chance phone call with marketing legend Seth Godin (who advised him to “find a way for prospects to chase you instead of chasing prospects”), James pivoted from traditional outbound sales to content marketing.
Now running a ghostwriting agency for challenger brands, James shares how being persistent has landed him clients and some of the creative tactics that have helped.
He discusses the changing LinkedIn algorithm, the controversial use of engagement pods, and the importance of personal connection in sales
