In this episode of Prospecting Pros, John sits down with Mark Osborne, founder of Modern Revenue Strategies and a veteran marketer who’s worked with everyone from scrappy startups to Fortune 500 brands.
Mark shares how his early experiments in the 90s with band promotion and email lists led to a career at record labels, radio, and eventually running major marketing programs for companies like Nike and Hulu. Named a “marketing technology trailblazer” by Ad Age, Mark explains why chasing growth hacks and shiny tools rarely works. Instead, he shows why strategy and process must come first, with tools serving to accelerate what’s already working.
He discusses why many companies stall without a clear ICP, how to avoid wasted spend, and why systems actually give leaders more freedom. Mark also talks about his work as a fractional CRO and why B2B systems “set you free.”
