In this episode of Prospecting Pros, hosts John and Chris interview Ajinkya, founder of Trellus, a parallel dialing tool that uniquely embeds within CRMs like HubSpot and Salesforce. Ajinkya gives us a glimpse into his journey from Bay Area engineer to startup founder, describing how he quit his consulting job at 22 without a specific business idea.
After a year in “pivot hell,” Ajinkya shares the hack that helped him find product-market fit. He also reveals how Trellus was born and how the salesperson’s hire acted as the catalyst behind it.
Ajinkya also shares what has helped him build a dialer with minimal latency compared to competitors. He observes two emerging sales trends: high-ACV companies focusing on quality outreach with personalization, while low-ACV businesses are increasing volume to hit quotas in a challenging market where “you have to do more to get less these days.”
