B2B Cold Outreach Strategies That Actually Work – Ep. 14

About Episode:

On this episode of Prospecting Pros, John and Chris are joined by Wesley Balmer, Director of Sales at Intake Breathing. Intake is the company behind the viral magnetic nasal strip that is helping over a million people breathe better, sleep deeper, and perform at higher levels. Wesley explains how one in three people experience nasal valve collapse, which impacts sleep, focus, and energy, and why the product has resonated so strongly online with more than 700 million views last year.

Wesley talks about the life-changing impact for users, from athletes and resort guests to children who experience clear breathing for the first time. He also shares how Intake is moving into medical, dental, and fitness markets while fighting off knockoffs with a full suite of patents. The conversation highlights how small, nimble teams can validate markets quickly, and why partnerships and education will be key to Intake’s continued growth.

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