General

B2B buyers don’t move in straight lines anymore, they jump between channels, research on their own, and expect seamless relevance. Mapping the customer journey brings clarity to these touchpoints and helps teams engage smarter at every step.

Some teams live and die by power dialers, others swear by parallel dialing. Understanding how each approach impacts cadence, reach, and efficiency can help you book more meetings without burning out reps.

If your message doesn’t resonate with the people you’re trying to reach, even the best outreach won’t land. Message-market fit helps you speak the language of your ideal buyers so leads respond positively more often.

Lead generation for IT is easy … said no one, ever. If it were simple, everyone would be doing it. The reality is that attracting and converting high-quality tech leads requires industry expertise, tailored strategies, and perseverance. In a highly competitive market, tech companies need to get their solutions in front of key buyers, like CIOs and CTOs, who are notoriously hard to reach. 

TL;DR:  So, what’s the secret to successful IT lead generation? Industry expertise, strategic outreach to key decision makers, and partnering with an expert outsourced SDR company so that internal sales teams can focus on what they do best – closing deals.

Generating leads is only half the battle, if those leads never turn into meetings, your close rates won’t improve. Aligning lead generation with appointment setting helps you bridge that gap and create a smoother path to revenue.

Sales development teams face real obstacles, from low response rates to misaligned messaging and lead quality issues. Understanding and addressing these common challenges can turn a struggling SDR function into a predictable revenue engine.