- Email Services
- 5 m
Kicking off with a stat bomb: cold email metrics in 2025 are eye-opening. Here are three shockers:
- Avg. Open Rate: ~42% across industries (nearly half of recipients).
- Reply Rates: Very low (~1–4%) – only ~5% of senders personalize each email, yet those see 2–3× the replies. AI can help you join that top 5%.
- Case Study: One SaaS startup sent 400 targeted emails via Smartlead and booked 61 demos (≈15%) in 8 weeks – a conversion rate multiple times above their earlier campaigns.