- General
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In most B2B companies, everyone agrees on one thing:
“We need more good conversations with the right prospects.”
The question is how you get there.
Founders try to do it all themselves. AEs squeeze in cold calls between demos. Marketing generates leads that sit untouched in the CRM. And somewhere in the middle, pipeline stalls.
That’s where appointment setters come in.
They’re the people (or teams) whose entire job is to create qualified sales conversations on a consistent basis, not once in a while, not when someone has time, but every single week.
This post breaks down what appointment setters actually do, how they fit into a modern sales org, and when it makes sense to bring in help or use an outsourced SDR or appointment setting team like LevelUp Leads.
“We need more good conversations with the right prospects.”
The question is how you get there.
Founders try to do it all themselves. AEs squeeze in cold calls between demos. Marketing generates leads that sit untouched in the CRM. And somewhere in the middle, pipeline stalls.
That’s where appointment setters come in.
They’re the people (or teams) whose entire job is to create qualified sales conversations on a consistent basis, not once in a while, not when someone has time, but every single week.
This post breaks down what appointment setters actually do, how they fit into a modern sales org, and when it makes sense to bring in help or use an outsourced SDR or appointment setting team like LevelUp Leads.
