A LinkedIn account is a modern-day must-have for every professional, regardless of industry. As the leading social network for expanding your professional connections, LinkedIn is a promising channel for businesses to generate new leads.
Learn to use LinkedIn effectively, and you’ll soon be making high-quality connections within your field to benefit your business and career.
To get the most out of this professional platform, you must find and connect with the best profiles. These could be members of LinkedIn groups you belong to, people who work in the same industry, or ones with noteworthy achievements relevant to your business.
LinkedIn is incredibly busy, with 930 million users signed up and more joining every day. Going through dozens, or even hundreds, of profiles to find the best potential connections can be time-consuming and unproductive.
If you want to grow your LinkedIn network the easy way, you need to learn all about LinkedIn outreach automation.
What Is LinkedIn Outreach Automation?
Like other social media platforms, it’s easy to lose track of time while scrolling LinkedIn. From catching up and engaging with content to replying to messages and sending connection requests, maintaining a daily presence on LinkedIn can be a full-time job!
Luckily, as the platform has grown, along came a slew of third-party apps to automate LinkedIn outreach.
These are designed to save you time by performing various tasks on the platform, and in the blink of an eye. LinkedIn automation tools can send messages, run personalized campaigns, and collect data from your LinkedIn activity.
LinkedIn outreach automation tools are cloud-based and browser-based, and they can be extremely useful in growing your presence and boosting your profile on the platform.
Best Practices for LinkedIn Outreach Automation
It’s important to mention that automation tools fall into a gray area of acceptability on LinkedIn. Since the platform is marketed to professionals, the creators and moderators have no tolerance for spammers and bots.
The problem with automated outreach tools is that they can raise red flags for unusual activity. This will result in you getting a warning from the platform. In more extreme cases, it might even lead to your profile being suspended or banned.
In order to avoid these undesirable outcomes, it’s worth following certain best practices while using LinkedIn automation tools. Here are some of them:
1. Choose Cloud-Based Tools
Though browser-based automation tools have been around longer than cloud-based types, this is a case of a sequel surpassing the original.
LinkedIn frowns on the use of third-party software on its platform, and browser-based tools are much easier for its algorithms to detect. This is because they rely on browser caching, which uses different IP addresses every time you log in, raising security concerns.
Because cloud-based automation tools use a dedicated IP address, they often fly under the radar. They also come with additional safety measures and customizable features that you will surely benefit from.
2. Limit Your Activity
Your LinkedIn automation tool is most effective when it mimics human behavior as closely as possible. So, while it might be tempting to automate all of your outreach efforts and hit your daily message cap day in and day out, this is bound to draw suspicion from the platform’s algorithms.
And besides, quality is better than quantity, even in this case. Cultivating high-value connections on LinkedIn will be significantly more beneficial than a long list of virtual strangers.
3. Personalize Your Messages
You must personalize your outreach if you don’t want your automated messages and connection requests going unopened and ignored. With so many cold emails and messages from all over the internet, those on the receiving end of what is clearly something meant for mass consumption are unlikely to engage with it or even open it.
To motivate people to connect with you on the professional platform, your messages need to speak to them on a personal level. Many outreach automation tools allow you to insert dynamic tags, which lets the software create a personalized message for each outreach effort and campaign.
Top 3 Tools for LinkedIn Outreach Automation
Now that we’ve covered how to use LinkedIn automation tools for maximum effectiveness, let’s take a look at some of the best ones available today.
These tools will take your LinkedIn outreach to another level:
What makes Expandi unique among LinkedIn automation tools is how it is explicitly designed to prevent your account from being flagged. With built-in activity limits, account warm-up functions, a dedicated IP address, and randomized delays between sending messages, Expandi’s LinkedIn activity is clearly tailored to resemble a human user.
The ability to run A/B campaigns and include images and GIFs in personalized messages are other features that make Expandi a nearly perfect LinkedIn automation tool.
One of the best cloud-based LinkedIn automation tools, Zopto is easy to set up and provides a great degree of control over your activity. With this tool, you can use advanced filters to track and identify the ideal prospects for your outreach efforts.
The Zopto dashboard gives you an overview of all the important statistics from your active LinkedIn campaigns.
If you need a browser-based LinkedIn automation tool, then choose a reputable one like Dux-Soup. This software’s ability to generate new leads and connect you to promising prospects is seriously impressive.
Along with its many customization features, what sets Dux-Soup apart from other Chrome extensions is its drip campaigns that run until a prospect responds.
Maximize Your LinkedIn Outreach Campaign’s Effectiveness
LinkedIn is an excellent platform to grow your professional network, but you shouldn’t stop at just its basic features. An omnichannel outreach campaign will bring you even more leads and, therefore, sales if you make the most of the tools at hand.
Lead generation agencies like LevelUp Leads do all the legwork of finding likely prospects for your business, who can then be contacted using LinkedIn outreach automation tools. Learning to use various tools, services, and platforms in conjunction is the best way to grow your professional network.
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